DEEP DIVE — REVIEW ANALYSIS

Fino Premium Touch Hair Mask 230g Double Set

143 Olive Young reviews read first-hand · Olive Young rating 4.8 (15,275 reviews) · 79% soft, 61% thick (Olive Young official) · a rinse-off jelly-texture hair mask

Compiled by the Olyoung Jjintem Editorial Team

4.8

Olive Young rating (15,275 reviews)

99%

★4–5 share (143 reviews read first-hand)

79%

Leaves hair soft (Olive Young)

230g

Jar · double set

🧺 Snapped in-store, by usReal shelf photos we took on our own visit to an Olive Young store.

The most frequently mentioned point is softness. Comments that hair feels soft the moment you rinse, or slippery like wet seaweed, were the most common at 76 reviews, and Olive Young's attribute metric also shows 'soft' at 79%. Being able to rinse it off right away without waiting is another recurring plus. That said, these are users' own impressions.

Next come scent and texture. The floral scent is mentioned in 68 reviews; many say it lingers for a long time, and some call it strong. The thick, bouncy jelly texture comes up in 42 reviews (61% thick), though a few say it's runnier than other masks, so impressions are split.

Repurchasing or settling on it comes up in 42 reviews and price or set deals in 41. Most complaints are about things other than how it feels: the scoop-by-hand jar, the amount running out fast on long hair, and worries about silicone content. A minority also felt the softness is only temporary, and a few harsh reviews said it fell short of expectations.

These counts include only reviews, out of the 143 read, where the expression appears directly in a sentence (duplicates within the same sentence excluded). If anything, we undercounted rather than inflated — it's a minimum.

Olive Young official attribute metrics (based on 15,275 reviews, rating 4.8). These are not values we assigned — they're as tallied on Olive Young.

Expressions found in the reviews read (original tone kept, not rewritten)

1. Softness right after rinsing — the most-mentioned pointThe most frequently mentioned point (76 reviews). People say hair feels soft and combs easily right after rinsing and once dry. Olive Young's attribute metric also shows 'soft' at 79%.
2. Short leave-on timeSome reviews say you can rinse it right away, and that leaving it on for 3–5 minutes is better if you have time. Being handy when you're busy is a recurring theme.
3. Bouncy jelly texture42 reviews mention that it's thick and bouncy, clings to hair well, and spreads easily. Olive Young's texture metric shows 'thick' at 61%.
4. Repurchases and damaged-hair reviewsRepurchasing or settling on it comes up in 42 reviews, and 38 reviews are in the context of bleached, dyed, or permed hair. Many also talk about stocking up during sales or 1+1 deals.

1. Jar packagingA recurring complaint is that with no spoon you have to scoop it by hand, which is a hassle and raises hygiene concerns. A few actually prefer it because you can use it cleanly down to the last bit.
2. Runs out fast on long hairSome say long, thick hair goes through it quickly or that the size is small. On the other hand, others say a little spreads well and it lasts longer than expected.
3. Some find the scent strongMany like the scent, but some say it's strong and long-lasting, or that it has a typical Japanese-cosmetics scent that won't suit everyone.
4. Silicone content and 'it's only temporary' opinionsA minority worry about silicone content, feel the softness is only temporary, or cut back to 2–3 times a week because they suspect frequent use isn't good. These are strictly individual reviewers' judgments.
5. Based on users' own impressionsChanges in hair feel are users' own impressions and vary by person. A few harsh reviews said it fell short of expectations, and we make no efficacy claims.

• When you want to feel softness right after rinsing without a long wait. Softness reviews are the most common
• When you're caring for hair that tangles from bleaching, dyeing, or perms. There are many related reviews
• When you prefer a thick, bouncy texture. 61% thick
• When you like a hair mask with a floral scent that lingers

May not suit you if: When you're sensitive to fragrance. Some say the scent is strong and long-lasting / When you want hygienic, convenient packaging like a pump or tube. It's a jar, so you scoop by hand / When you have long, thick hair and use a generous amount every day. Some say it runs out quickly / When you avoid silicones. Some reviews express concern about the content

• After shampooing, squeeze out the water, take about a 500-won-coin-sized amount, and start from the most damaged ends — that's the common order in reviews
• Many say you can rinse right away, but some reviews suggest leaving it on for 3–5 minutes for severely damaged hair
• One tip: wash your body or brush your teeth while you wait, and the leave-on time takes care of itself
• Since it's a jar, some mention that scooping with a spatula is more hygienic than using wet hands

• Many say they stock up on the double set, 1+1 deals, or at the sale price. Sets and prices change over time, so check before you buy
• The November Olive Young Pick set comes with a free Ditto hair clip, and 2 reviews said the clip arrived broken Check the price on Coupang →

Real-user and in-store trend tally for the body and hair category (Olive Young JJintem's own data)

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