DEEP DIVE — REVIEW ANALYSIS

TSUBAKI Premium Moist & Repair Shampoo 1L (Limited Large-Size Set)

500 Olive Young reviews read first-hand · Olive Young rating 4.8 (1,769 reviews) · 77% rich lather · 66% very satisfied with cleansing · 64% gentle and low-irritation (Olive Young official) · a large-size shampoo people stick with for the scent

Compiled by the Olyoung Jjintem Editorial Team

4.8

Olive Young rating (1,769 reviews)

77%

Rich lather (Olive Young)

96%

★4–5 share (500 reviews read)

1L

Limited large-size set

🧺 Snapped in-store, by usReal shelf photos we took on our own visit to an Olive Young store.

The most frequently mentioned point is the scent. Praise like 'the scent is so good,' 'number one among shampoos for scent,' and 'the scent lasts until the next evening' was the most common, at 215 of 500 reviews. Descriptions of it as a fresh apple scent or a soft floral scent are mixed in. Across the 500 reviews read, the ★4–5 share is 96%.

Next come lather and cleansing. 'Lathers richly even with a small amount' appeared in 143 reviews, and cleansing comments that it removes oiliness cleanly and leaves a refreshed feel in 88. Olive Young's official metrics are also 77% rich lather, 66% very satisfied with cleansing, and 64% gentle and low-irritation.

Hair feel, large size, and repurchase also come up often. 84 reviews say hair feels soft and silky rather than stiff after washing, 79 mention the 1L size lasting a long time, and 78 are loyal-user reviews from people who have used it for years or keep repurchasing. On the other hand, some say they feel no improvement in hair feel or that it actually feels stiff and frizzy (around 37 reviews), a minority say oily scalps may feel more oil or that it caused scalp breakouts, and some complain it leaked during delivery (5 reviews).

These are counts only of reviews, out of the 500 read, where the expression appeared directly in the wording. If anything, we undercounted rather than inflated — it's a minimum.

Olive Young official attribute metrics (based on 1,769 reviews, rating 4.8). These are not values we assigned — they're as tallied on Olive Young.

Expressions found in the reviews read (original tone kept, not rewritten)

1. Scent — by far the most-mentioned pointThe most frequently mentioned point (215 reviews). Comments like 'I stick with it for the scent,' 'you can smell it outside the bathroom,' and 'it lasts until the next day.' It's described as a fresh apple scent or a soft floral scent.
2. Rich lather — even with a small amountIn 143 reviews, people say it lathers richly even with a small amount and washes softly. It lines up with Olive Young's official 77% 'rich lather.'
3. Cleansing power · gentle feelCleansing comments that it removes oiliness cleanly and leaves a refreshed feel appeared in 88 reviews. Comments that it doesn't irritate the scalp also recur, and Olive Young 'gentle and low-irritation' is at 64%.
4. 1L large size — a long-lasting staple79 reviews say the large size means you can comfortably wash twice without worry, and 78 are loyal-user reviews from people who have used it for years or repurchase at every event.

1. Hair-feel improvement varies — some say it feels stiffMany say it leaves hair soft, but about 30-plus reviews say they can't tell if it helps their hair or that it actually feels stiff and frizzy. Some also mention it may feel heavy on fine hair.
2. Scent is hit-or-miss · longevity variesMost praise the scent, but a minority say it's artificial and not to their taste, or that it fades faster than expected.
3. Minority views on oily scalps · scalp breakoutsA few reviews say it's good for dry hair but oily types may feel more oil, that it caused breakouts along the hairline, or that hair got greasy quickly. If your scalp is sensitive, we recommend watching how it reacts as you use it.
4. Leaks during delivery5 reviews complained that the pump or opening came loose and the contents leaked during delivery. It's a good idea to check the condition as soon as you receive it.
5. Based on users' own impressionsComments about hair and scalp are users' own impressions and vary by person. We make no efficacy claims.

• When a great-smelling shampoo is your top priority. Scent praise far outnumbers everything else
• When you need a daily shampoo that lathers richly and leaves a refreshed feel. 77% rich lather
• When you're looking for a large-size shampoo for the whole family to share. 1L set
• When you want an easy-going shampoo that doesn't leave hair stiff after washing

May not suit you if: When you expect a clear hair-feel improvement from a shampoo alone. Some say they felt no difference / When you're sensitive to strong or artificial scents / When you have an oily scalp and prioritize a light, fresh finish above all. A minority say they felt oiliness

• Many say using the conditioner or hair pack from the same line makes the scent last longer and hair softer
• Even people who pre-wash and then shampoo twice say the large size is plenty
• If the texture feels thick, some suggest mixing in a little water in your hands to lather it up before using
• There are reviews of leaks during delivery when ordering online, so check the pump lock and opening as soon as it arrives

• Many reviews say they stock up at every event or discount, so the recurring advice is to compare the Olive Young sale price and the Coupang price, since the 1L large size has a lower unit price
• Some reviews say they first checked the scent with a travel or small size before moving to the large size Check the price on Coupang →

Real-user and in-store trend tally for the body & hair category (Olive Young JJintem's own data)

See the full Body & hair ranking →

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